Running a small art business can be a challenging yet rewarding journey, and Jen, the artist behind Fus illustrations, has certainly learned a lot in the past two years. From creating art to managing inventory and marketing her products, Jen wears many hats in her small business. However, one aspect that has been crucial to her success is utilizing social media to grow her brand and connect with her audience.
When Jen first started her art business, she focused on building a strong social media presence, primarily on Instagram. By posting regularly and showcasing her art to a larger audience, Jen was able to connect with potential customers and build a loyal following. As her business grew, she expanded to other platforms like TikTok and YouTube, but she advises starting with one or two platforms to avoid feeling overwhelmed.
Creating high-quality content that tells her story and showcases her process has been key to Jen’s social media strategy. Whether it’s previewing new products or sharing behind-the-scenes videos, Jen aims to provide value and entertainment to her audience. She also emphasizes the importance of engaging with her followers regularly, even if it can be challenging as an introverted person.
While social media may not be for everyone, Jen believes that building a community around your business can be a powerful tool for growth. By sharing her story and connecting with like-minded individuals, Jen has been able to reach a wider audience and build a supportive community around her art.
Overall, Jen’s journey as a small business owner has taught her valuable lessons about the importance of social media in growing a successful brand. By focusing on creating engaging content, interacting with her audience, and staying true to her story, Jen has been able to send out thousands of orders and gain a significant following on social media. As she continues on her entrepreneurial path, Jen hopes to inspire others to embrace social media as a tool for building their own successful businesses.
