The truck market is falling off a cliff, and dealers are feeling the impact. With overflowing lots and slow sales, dealers are starting to offer huge discounts on new trucks. Ford, Chevy, Ram, and Toyota are all feeling the effects of the market crash of 2024, with prices finally starting to fall.
I decided to take a closer look at the deals available on new trucks, starting with Ram. While the popular Ram TRX models are still expensive, there are some discounted full-size trucks available with up to 20% off MSRP. The EcoDiesel models are also discounted, making them a more affordable and reliable option.
Next, I visited Toyota, where the lots are overflowing with new Tundras. While there are no visible discounts on the trucks, the prices are reasonable for the quality you get. I also stumbled upon a rare TRD Pro model at a lower price than the newer models, making it a great deal for buyers.
At Ford, I was surprised to find discounts on the 2023 models, including the hard-to-find Bronco Raptors. The Maverick trucks were also discounted, making them a more affordable option for buyers. The Ford Lightning models, however, were not selling well and had significant discounts.
Chevy had some of the best deals on new trucks, with discounts on various models including the Z71 Trail Boss and the High Country. The Nissan Titan, on the other hand, was struggling to sell at full price, with no visible discounts on the lot.
In the end, I shared that I had purchased a 2002 Toyota Tundra for $10,500 and planned to make modifications to make it just as good as the newer, more expensive trucks on the market. The key takeaway from my truck market update is that there are great deals available if you’re willing to dig around and explore different options. Subscribe for more updates and market insights in the future.
