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The Main Reason Most Indie Games Fail is Not Marketing

As an aspiring indie game developer, you may feel overwhelmed by the idea of marketing your game. Many Indies struggle with the belief that discoverability is the only thing standing in the way of their game being a top seller. However, the truth is that most Indies fail not because they don’t market their product, but because they fail to make a product that is marketable.

Having been a full-time indie developer for over a decade, I have learned that the key to success lies in creating a product that interests people at first glance. This means ensuring that every aspect of your game is competitive with the top titles in your genre. By analyzing games in your desired revenue bracket and competing with them on every level, you can increase your chances of selling like the top of your genre.

It’s important to remember that marketing is not the only factor that determines the success of a game. While it is crucial to have a solid marketing campaign, the quality of your product is equally important. By focusing on creating a high-quality game that stands out in your genre, you can increase your chances of success in the competitive world of indie game development.

So, if you want to sell games for a living, take the time to research and analyze the games in your desired revenue bracket. Compete with them on every level, from graphics to gameplay, and ensure that your product is as polished and well-executed as the top titles in your genre. By following these steps, you can increase your chances of creating a successful indie game that resonates with players and stands out in a crowded market.

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